For home improvement sales teams
The one call close is not dead.
A two-day closers camp plus Tawny sales coaching for home improvement teams.
Tawny is AI, and she'll tell you so. She books the call. Kip takes it.
The problem
3 weeks.
That's how long a sales training lasts.
I've hired the two-day trainer. The board lit up for a couple of weeks. Then it wore off, and the floor went right back to the way it was.
Owners don't hire the trainer back when it wears off. I didn't either.
Here's the other thing. Most reps today don't use any closes. They show the product, they give the price, and they wait. Then they drive home with "we'll think about it."
So we built the camp, and then the part that doesn't wear off.
What we believe
The one call close manifesto
There's a lot of talk in home improvement that the one call close has gone the way of the dinosaur. It hasn't.
When you build overwhelming value and help the homeowner reach a decision on the first visit, you're doing them a service, not a disservice. You take them off the market before ten more salespeople wear them out. You're first in with speed to lead, and first out with the agreement.
The deal only works if you underpromise and overdeliver. The one call close is earned with a masterful presentation and kept with an honest install.
Kip Lee
The closers camp
Two days. Every rep leaves owning five closes.
Day one builds the presentation that earns the close. Day two teaches the closes nobody teaches anymore.
Day 1
The masterful presentation
- Entry and warmup. Common ground, then let them talk until the ice melts.
- The survey. Find the real pain before you show a thing.
- Company, installation, product. Sell to the senses. Lead with the best.
- Role-play in front of the team. Every rep runs it. The team calls out what they missed.
Day 2
The closes
- Preclose and price. Strip it down to price, payment and time before the number ever shows up.
- The forgotten closes. The ones the old floors ran every night:
the time lineping pongthe walk of lifethe motion closethe 1-6-7The walk of life and the 1-6-7 come from Rodney Webb. Credit where it's due.
- Objections and cancellation saves. "Let me think about it" gets thought about at the table.
Reps leave with
- The 10 steps on one page
- Their five closes
- The price layout
- Objection cards
Owners leave with
- What to listen for on a sit
- The scorecard: net sales per issued lead, close rate to issued leads
- A weekly coaching rhythm
The scripts stay in the room. That's what the two days are for.
After the camp
Then Tawny listens to every sit for 90 days.
The camp is the spike. Tawny is what keeps it from wearing off. She's AI, and she scores every appointment, every rep, every lead.
Which of the 10 steps happened, which closes got used, and where one should have been.
She flags the rep who stopped doing the preclose before the board shows it.
She plays the homeowner so reps can run the closes before the real kitchen table. Plus a monthly call with Kip.
Use the recorder you already have.
Keep your Rilla or Siro. We coach on top of it. If you add a Fieldy, we set it up. We also teach the recording consent line at entry, because some states need everyone's OK.
In the last year I've put in close to 3,000 hours. The technology is the how. Forty years of kitchen tables is the what.
The guarantee
If it doesn't pay, I'll make it right. In person.
If you don't feel the camp delivered more than it cost within 90 days, I'll sit down with you, go over the scorecards and the sales, and hand you the difference in person. Two conditions: every rep attends both days, and your reps record their sits so Tawny can score them for the full 90 days.
Kip Lee
Who's Kip?
He didn't learn this in a seminar. He learned it at 10,000 kitchen tables.
- $40M+More than $40 million in personal sales over 40 years at the kitchen table.
- $1M+Over $1 million in personal sales every year since 1986.
- #1Salesperson for Four Seasons Sunrooms, three years running.
- #2Salesperson in the Re-Bath network, $409,906 in net sales in July 2025, his second full month.
- 95%of the sales volume when our Savannah dealership won Re-Bath Rookie of the Year in 2025.
- 18Sales in a row.
- 2xInc. 500.
“Kip is a brilliant mind in our industry. He's keenly in tune with the challenges that many business leaders face, and has created real tools to help with those issues.”
“I've known Kip Lee for over 30 years. He is a proven master salesman and marketer... He understands the fundamentals better than most and has been willing to freely give to others.”
“My good friend Kip Lee... the ultimate 'been there, done that' coach, consultant and software developer... If you're looking for an honest look at your business and how to jump to the next level, Kip is your guy!”
On the cover of Replacement Contractor, September 2003.
Coach #2
Joe Amaral, gutters: sales and installation. Joe trained the Transform Charleston team every other week for 8 to 10 weeks.
Questions
Common questions
What is My Kitchen Table Coach?
A two-day closers camp plus Tawny sales coaching for home improvement teams.
What happens at the camp?
Day 1 is the masterful presentation. Day 2 is the closes: the time line, ping pong, the walk of life, the motion close and the 1-6-7. The scripts stay in the room.
What happens after the camp?
Tawny listens to every sit for 90 days: which of the 10 steps happened, which closes got used, and where one should have been. She flags the rep who is sliding, plays the homeowner so reps can practice, and there is a monthly call with Kip.
Do we need new recording software?
No. Use the recorder you already have: a phone, Rilla, Siro or CraftFlow, or add a Fieldy. Keep your Rilla or Siro. We coach on top of it.
Is there a guarantee?
Yes. If you don't feel the camp delivered more than it cost within 90 days, Kip will sit down with you, go over the scorecards and the sales, and hand you the difference in person. Two conditions: every rep attends both days, and your reps record their sits so Tawny can score them for the full 90 days.
Who is Kip Lee?
Kip Lee has spent forty years in home improvement sales and learned the one call close at 10,000 kitchen tables. He sold for Four Seasons Sunrooms, did $409,906 at Re-Bath in July 2025, his second full month, ranked #2 in the country, and has been on the Inc. 500 twice. More than $40 million in personal sales over 40 years at the kitchen table. Over $1 million in personal sales every year since 1986.
How do I get started?
Book a 20-minute call with Kip. Tawny books it on this page, or call Tawny at (912) 676-8278.
Book a call
Twenty minutes with Kip. Bring your close rate.
Tell him how your team sells today. He'll tell you straight if two days would change it.